InvestorLens

NOW — SERVICENOW INC

Information Technology · Software

Sign in to save6 tracked investors reported this
For educational research only.InvestorLens analyzes public regulatory filings (SEC EDGAR, STOCK Act PTRs) that may be delayed by 45 days or more. Information shown is historical and is not financial, legal, or tax advice, nor a recommendation or solicitation to buy or sell any security. Always do your own research.

InvestorLens aggregates public filing data to show which tracked investors reported holdings in this stock. Dollar values represent reported position values, not market capitalization, and may be delayed up to 45 days. Not a recommendation.

Sourced from SEC EDGAR public filings

Why are billionaires buying NOW?

Built from public SEC filings and public economic data. Not a recommendation.

Confidence
67
Institutional Conviction
Net distribution · 1 buying vs 2 selling last quarter
33
Macro Tailwind
Macro conditions are mixed for this sector
56
Congressional Activity
0 congressional purchases, 3 sales disclosed in the last 6 months
Why? — Evidence & Confidence ▾

Of 3 tracked investors who changed their NOW position last quarter, 1 bought and 2 sold (33% buy-side). Macro conditions are mixed for this sector (Macro Tailwind 56/100 in a Overheat regime). 0 congressional purchases, 3 sales disclosed in the last 6 months.

Supporting evidence
  • +1 tracked investor added or increased positions last quarter (Ray Dalio)
  • +6 tracked investors reported holding NOW at their latest filing
  • +Macro Health is 56/100 in a Overheat regime — historically acceptable for Information Technologysource
Contradicting evidence — always shown
  • −2 tracked investors reduced or exited last quarter (2 reduced, 0 sold out)
  • −Congressional disclosures lean toward selling (3 sales vs 0 purchases, 6 months)
  • −13F data is disclosed up to 45 days after quarter end — positions may have changed since
Know the limits
  • · 13F disclosure lag (up to 45 days)
  • · Tracked investors are a sample, not the whole market
  • · Sector regime fit is a historical average, not a guarantee

Every InvestorLens score shows its evidence — including what argues against it. Model conviction-v1 · generated 9/18/2026.

About SERVICENOW INC (NOW)

SERVICENOW INC (NOW) appears in the most recent 13F filings of 6 tracked institutional investors. SERVICENOW INC is classified in the Information Technology sector (Software industry). The largest disclosed position is held by Ken Griffin (Citadel Advisors), valued at $1.8B. Across recent filings, tracked investors recorded 10 new positions, 6 increased, 9 reduced, and 7 exited. All data sourced from SEC 13F filings.

Smart Money Consensus™

Based on recent institutional activity in NOW

50
/100
Mixed Activity
Added / Increased16
Reduced9
Exited7
BearishBullish
Crowded Trade Score™

How many top investors track NOW

40
/100
Moderate Interest
6investors

Several tracked investors have exposure.

UndiscoveredCrowded
151015+

NOW Ownership Composition

How SERVICENOW INC is held across tracked investor types, based on reported 13F positions.

Dominant Type
Multi-Strategy / Quant
87% of tracked value
Institutions
6
tracked investors
Total Reported
$2.7B
combined 13F value
Types3
  • Multi-Strategy / Quant87.0%
  • Macro9.8%
  • Growth & Innovation3.2%
Multi-Strategy / Quant(3)
87.0%
Macro(2)
9.8%
Growth & Innovation(1)
3.2%

Tracked investors currently reporting NOW

2 tracked investors have since exited this position — listed separately below.

  • Ken GriffinJun 30, 2026
    Citadel Advisors
    Shares
    18.3M
    Value
    $1.8B
    % Portfolio
    0.21%
  • Izzy EnglanderJun 30, 2026
    Millennium Management
    Shares
    5M
    Value
    $493.2M
    % Portfolio
    0.18%
  • Chase ColemanJun 30, 2026
    Tiger Global Management
    Shares
    873.5K
    Value
    $86.7M
    % Portfolio
    0.36%
  • Paul Tudor JonesJun 30, 2026
    Tudor Investment Corp
    Shares
    2.1M
    Value
    $206.4M
    % Portfolio
    0.29%
  • Ray DalioJun 30, 2026
    Bridgewater Associates
    Shares
    635.4K
    Value
    $63.1M
    % Portfolio
    0.26%
  • Steve CohenJun 30, 2026
    Point72 Asset Management
    Shares
    769.3K
    Value
    $76.4M
    % Portfolio
    0.08%

Previously held NOW

These investors reported NOW in an earlier quarter but not in their most recent 13F. Figures below are their last reported position, not a current holding.

InvestorFirmLast reported sharesValue thenLast held
Philippe LaffontCoatue Management369.3K$391.5MDec 31, 2024
George SorosSoros Fund Management154.3K$16.1MMar 31, 2026

Recent activity

Frequently asked questions

How many institutional investors hold NOW?
6 tracked institutional investors disclosed a position in NOW (SERVICENOW INC) in their most recent 13F filing.
Who is the largest institutional holder of NOW?
Ken Griffin, Citadel Advisors, holds the largest disclosed position in NOW, valued at $1.8B.
Did institutional ownership of NOW increase or decrease?
Across recent 13F filings, tracked investors recorded 10 new positions, 6 increased, 9 reduced, and 7 fully exited NOW.
What sector is NOW in?
SERVICENOW INC is classified in the Information Technology GICS sector, Software industry.
Where does this NOW ownership data come from?
SEC Form 13F-HR filings, accessed via EDGAR. 13F filings are disclosed quarterly with a 45-day reporting delay and cover U.S.-listed long equity positions only. This is not investment advice.