InvestorLens

NOW — SERVICENOW INC

Information Technology · Software

Sign in to save7 tracked investors reported this
For educational research only.InvestorLens analyzes public regulatory filings (SEC EDGAR, STOCK Act PTRs) that may be delayed by 45 days or more. Information shown is historical and is not financial, legal, or tax advice, nor a recommendation or solicitation to buy or sell any security. Always do your own research.

InvestorLens aggregates public filing data to show which tracked investors reported holdings in this stock. Dollar values represent reported position values, not market capitalization, and may be delayed up to 45 days. Not a recommendation.

Sourced from SEC EDGAR public filings

Why are billionaires buying NOW?

Built from public SEC filings and public economic data. Not a recommendation.

Confidence
95
Institutional Conviction
Strong accumulation · 2 buying vs 0 selling last quarter
75
Macro Tailwind
Macro conditions are mixed for this sector
52
Congressional Activity
1 congressional purchase, 3 sales disclosed in the last 6 months
Why? — Evidence & Confidence ▾

Of 2 tracked investors who changed their NOW position last quarter, 2 bought and 0 sold (100% buy-side). Macro conditions are mixed for this sector (Macro Tailwind 52/100 in a Squeeze regime). 1 congressional purchase, 3 sales disclosed in the last 6 months.

Supporting evidence
  • +2 tracked investors added or increased positions last quarter (Chase Coleman, George Soros)
  • +7 tracked investors reported holding NOW at their latest filing
Contradicting evidence — always shown
  • −Congressional disclosures lean toward selling (3 sales vs 1 purchases, 6 months)
  • −13F data is disclosed up to 45 days after quarter end — positions may have changed since
Know the limits
  • · 13F disclosure lag (up to 45 days)
  • · Tracked investors are a sample, not the whole market
  • · Sector regime fit is a historical average, not a guarantee

Every InvestorLens score shows its evidence — including what argues against it. Model conviction-v1 · generated 8/4/2026.

About SERVICENOW INC (NOW)

SERVICENOW INC (NOW) appears in the most recent 13F filings of 7 tracked institutional investors. SERVICENOW INC is classified in the Information Technology sector (Software industry). The largest disclosed position is held by Ken Griffin (Citadel Advisors), valued at $1.2B. Across recent filings, tracked investors recorded 5 new positions, 0 increased, 0 reduced, and 1 exited. All data sourced from SEC 13F filings.

Smart Money Consensus™

Based on recent institutional activity in NOW

83
/100
Strong Institutional Accumulation
Added / Increased5
Reduced0
Exited1
BearishBullish
Crowded Trade Score™

How many top investors track NOW

47
/100
Moderate Interest
7investors

Several tracked investors have exposure.

UndiscoveredCrowded
151015+

NOW Ownership Composition

How SERVICENOW INC is held across tracked investor types, based on reported 13F positions.

Dominant Type
Other
97% of tracked value
Institutions
7
tracked investors
Total Reported
$1.8B
combined 13F value
Sectors2
  • Other96.9%
  • Hedge Funds3.1%
Other(5)
96.9%
Hedge Funds(2)
3.1%

Tracked investors reporting NOW

  • Ken GriffinMar 31, 2026
    Citadel Advisors
    Shares
    11.4M
    Value
    $1.2B
    % Portfolio
    0.19%
  • Chase ColemanMar 31, 2026
    Tiger Global Management
    Shares
    1.5M
    Value
    $156.8M
    % Portfolio
    0.69%
  • Izzy EnglanderMar 31, 2026
    Millennium Management
    Shares
    2.8M
    Value
    $289.7M
    % Portfolio
    0.12%
  • Paul Tudor JonesMar 31, 2026
    Tudor Investment Corp
    Shares
    1.4M
    Value
    $145.9M
    % Portfolio
    0.27%
  • Steve CohenMar 31, 2026
    Point72 Asset Management
    Shares
    391.3K
    Value
    $40.9M
    % Portfolio
    0.05%
  • George SorosMar 31, 2026
    Soros Fund Management
    Shares
    154.3K
    Value
    $16.1M
    % Portfolio
    0.18%
  • Ray DalioDec 31, 2025
    Bridgewater Associates
    Shares
    1.3M
    Value
    $205.1K
    % Portfolio
    0.00%

Recent activity

Frequently asked questions

How many institutional investors hold NOW?
7 tracked institutional investors disclosed a position in NOW (SERVICENOW INC) in their most recent 13F filing.
Who is the largest institutional holder of NOW?
Ken Griffin, Citadel Advisors, holds the largest disclosed position in NOW, valued at $1.2B.
Did institutional ownership of NOW increase or decrease?
Across recent 13F filings, tracked investors recorded 5 new positions, 0 increased, 0 reduced, and 1 fully exited NOW.
What sector is NOW in?
SERVICENOW INC is classified in the Information Technology GICS sector, Software industry.
Where does this NOW ownership data come from?
SEC Form 13F-HR filings, accessed via EDGAR. 13F filings are disclosed quarterly with a 45-day reporting delay and cover U.S.-listed long equity positions only. This is not investment advice.